Web Design

Few myths about SEO that you must know

Online marketing is expanded so vast that there is everything found on the net, right info, wrong ones, fake news, myths and facts, misconceptions about the trendy things and so on. SEO is one such trending topic where there are more fake concepts making the rounds than the actual fact.

There are many organisations dealing with best SEO techniques and creating your web page or site with SEO optimisation in place. They can help you in creating the whole website with optimization techniques that attract more load to your site. We have researched a lot and found the dilate digital to be the best among all other service providers, in case you are looking for genuine services.

Well, let’s talk about the fake facts or the myths that surround SEO.

More links inside, better is the optimisation:

This is one of the top false statements surrounding SEO. Earlier, it might have been quite popular. The sites with more number of links attached would pop up first. But, today the search engines have undergone a lot of changes and change in the algorithm of the SEO is constant, to enhance better visibility to newbies in the game.

Quality is important than quantity. So, if your site has too many links with unwanted or unrelated content, then your site isn’t doing well in the search pages.

SEO is just a trick or gimmick:

Totally false! SEO is a tool, which helps in filtering pages based on the search. It also takes in data from the past and lets the company know about the content that is most sought on the internet and demands from the site’s content. With this, the company can produce the demand of SEO and get on top.

The logic is simple and there is no ‘Trick or gimmick’ involved here, it’s purely logical reasoning.

There are much more to go, but we found these to be the harshest ones, without any logic!…

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So you have planned on creating a website for your business. While having a website is a good idea, which web design agency handles your business is crucial. As a remarkable one like the web design agency Glasgow will take your business places and an incorrect one will simply fait to do the trick for you.

Following are some of the pointers to bear in mind before hiring a web designer:

Background Check: You can read reviews or do a small backgrounds check on the company to know if it is worth their salt. You can also find out from the HR in the company if they have professional web designers on board. You can check their past work experience by seeing for of the work done by them in the past. Hire them only once you are completely satisfied that they are good.

SEO: This is by far one of the most crucial factors in any website. If your site is not SEO optimized, chances are that it will fail. Having a website that is not SEO optimized will have the following limitations:

  • It will not appear as one of the top searches, and will have low visibility. So obviously people will visit it less often and thus reduce sales.
  • The mobile users will not be able to use it, and may avoid using it is future thus losing business.
  • When the SEO is marginally effective the sales leads as well as ROI are significantly reduced.

The SEO is nothing but Search Engine Optimization; it basically means the inclusion of the keywords that people commonly type when looking out for a product similar to the ones being sold by you.

So when the website is SEO optimized, it will naturally appear higher on a person’s web search and will be viewed more often thus improving business. This is simply because your website will include the exact key words that are types by people who search.…

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Are you using Social Media For your Marketing Campaigns

Over the last decade, social media has gone from something that only tech savvy people would know about to being one of the major sources of information on the planet. With over 1 billion people on facebook alone, you can’t afford to miss out on this opportunity to market your business.

Whether it’s facebook, twitter, pinterest, instagram or any of the many other social platforms out there, you really can’t afford not to be on these powerful marketing tools. They allow people a direct line to your business, meaning that you can deal with complaints instantly which improve your customer service relations.

Whether you’re looking to increase footfall through the door, or have more traffic to your website, social media campaigns are proven to do both. Campaigns are free to run, but if you really want to reach a huge audience, paid facebook advertising, like the ones offered by Dilate Digital, is the way to move forward

Depending on what kind of business you run, depends on what social media you consider using. But if you ask the pros, they recommend that you have a presence on all of them. The more profiles you have set up, the more visible you are to potential clients and customers. It also gives them a great ‘feel’ for what it is that your business is about.
A great example I came across recently was a insurance broker on instagram. Their instagram was woven with facts and figures, like you’d expect. But the majority of the content there were pictures of the staff in office, out together, getting pizza and just generally looking like they’re having a great time. This shows a real human side to an otherwise, pretty boring industry, and is just one of the many ways customers feel like they can connect to you.

Whether you’re a fashion designer or an insurance broker, social media can be used in so many different ways to capture an audience like nothing else, and with over half the world’s population online, it would be foolish to miss out on such an opportunity. Best of all, it’s absolutely free to have a presence on them!…

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