Over the last decade, social media has gone from something that only tech savvy people would know about to being one of the major sources of information on the planet. With over 1 billion people on facebook alone, you can’t afford to miss out on this opportunity to market your business.

Whether it’s facebook, twitter, pinterest, instagram or any of the many other social platforms out there, you really can’t afford not to be on these powerful marketing tools. They allow people a direct line to your business, meaning that you can deal with complaints instantly which improve your customer service relations.

Whether you’re looking to increase footfall through the door, or have more traffic to your website, social media campaigns are proven to do both. Campaigns are free to run, but if you really want to reach a huge audience, paid facebook advertising, like the ones offered by Dilate Digital, is the way to move forward

Depending on what kind of business you run, depends on what social media you consider using. But if you ask the pros, they recommend that you have a presence on all of them. The more profiles you have set up, the more visible you are to potential clients and customers. It also gives them a great ‘feel’ for what it is that your business is about.
A great example I came across recently was a insurance broker on instagram. Their instagram was woven with facts and figures, like you’d expect. But the majority of the content there were pictures of the staff in office, out together, getting pizza and just generally looking like they’re having a great time. This shows a real human side to an otherwise, pretty boring industry, and is just one of the many ways customers feel like they can connect to you.

Whether you’re a fashion designer or an insurance broker, social media can be used in so many different ways to capture an audience like nothing else, and with over half the world’s population online, it would be foolish to miss out on such an opportunity. Best of all, it’s absolutely free to have a presence on them!